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Tulum Pueblo: Our Expert Visitor's Guide

9 min read

What if I told you that beyond Tulum's touristy beaches and iconic ruins lies a slice of local life waiting to be discovered? Welcome to Tulum Pueblo, an authentic gem in the Riviera Maya, where culture and community come alive. Just like its more popular counterparts, Tulum Pueblo has its own set of charms and quirks, and I’m thrilled to share my expert insights with you.

I’ve been fortunate to live in the region and have seen the remarkable transformation of Tulum Pueblo, as it has emerged from the shadows of its more famous neighbor, Cancun, to become a sought-after travel destination in its own right. Buckle up as I guide you through what to expect, how to get there, what to pack, and even where to satisfy your culinary cravings in Tulum Pueblo.

What and Where is Tulum Pueblo?

Ariel view of a cenote. Tulum Pueblo is located on the Yucatan Peninsula in the state of Quintana Roo, Mexico. Nestled between the stunning coastal area and the expansive jungle, it’s a place where the past and present come alive side by side.

For me, it’s like walking through the pages of a captivating storybook, a blend of rich history, modern-day flair, and the authenticity of everyday Mexican life. Tulum Pueblo is where you'll find an array of local shops, authentic eateries, and vibrant street art that contrasts yet complements the ancient ruins just a stone's throw away.

So why is Tulum Pueblo worth your time? For starters, it offers a much-needed break from the tourist-filled beaches and bustling beach clubs just a few miles away. The Pueblo allows you to experience Tulum at a much more relaxed pace. Also, it's a more budget-friendly option compared to the upscale beachside resorts.

Top Tip: Keep your phone or camera handy. Tulum Pueblo is a photographer’s dream, full of vibrant colors, artistic corners, and unique textures.

Our Tips for Visiting Tulum Pueblo

A woman standing in front of Mayan ruins. Navigating the enchanting streets of Tulum Pueblo can be both a dream and a challenge. From making restaurant reservations to dodging tourist traps, there's a knack for getting the best out of this vibrant town.

Bring Cash or Withdraw From ATMs

One of the first things to note about Tulum Pueblo is the fact that plastic isn't fantastic here. Many local stores and restaurants operate on a cash-only basis, so keep those pesos handy.

There are many ATMs around town but I recommend only using machines connected to an actual bank. They are much more secure and if anything goes wrong, the staff will be able to sort it out straight away.

The Wheels You Need

Tulum's not the friendliest place for cars. The roads are narrow, parking is scarce, and honestly, you can see so much more from the seat of a bike. Bike rentals are widely available and give you the freedom to explore at your own pace.

That said, a car can come in handy for day trips, so renting one for a day is worth considering.

Food and Water 101

Street food in Tulum is an unmissable experience. Tacos, tamales, and more await you at every corner. But while the food is a culinary dream, the tap water is something you’ll want to avoid drinking. You can safely shower and brush your teeth with it but stick to bottled water for drinking to dodge any vacation-ruining stomach issues.

Timing and Currency So, when should you visit? The shoulder season strikes a perfect balance between pleasant weather and thinner crowds. Plus, you might snag a deal on accommodations and activities.

As for currency, keep in mind that while many places accept dollars, you'll likely lose out on the exchange rate. Stick to pesos for a more favorable deal.

Cenotes and Nature Spots

Sure, the famous cenotes get all the Instagram glory but don't underestimate the off-the-beaten-path options. They're just as stunning, often cheaper, and you won't have to Photoshop tourists out of your pics.

Also, make a point to visit Sian Ka'an, a biosphere reserve that's a treasure trove of natural beauty and biodiversity. It’s a bit of a journey but definitely one you should add to your itinerary.

Stay Connected

Last but not least, consider your connectivity options. While many places offer Wi-Fi, it's not always reliable. Get a local SIM card for peace of mind or check out international plans from your carrier. That way, you can navigate, translate, and Instagram to your heart's content without worrying about charges or connectivity issues.

SIM cards are available from most convenience stores with tourist packages that include data and minutes. Ask for a “tarjeta SIM” at the register.

How to Get to Tulum Pueblo

Biking in Tulum. Alright, let's talk logistics. You're planning a trip to Tulum Pueblo, so you're probably wondering about the best way to get there. After all, those Instagram-worthy spots aren't going to photograph themselves, right?

From Cancun International Airport

As of now, Cancun International Airport is your primary entry point. Located just 90 minutes by car from Tulum, it's the most convenient airport to fly into. Flights from the US, UK, and many European countries land here. Upon landing, you have several transportation options at your fingertips.

Good news—Tulum is about to get its own international airport which will make it even easier to reach this slice of paradise.

Private Transfers

When comfort and ease are the name of the game, a private transfer is the way to go. Book in advance, and a driver will whisk you from the airport to your hotel in Tulum. You get to skip the language barrier hassle and can start your vacation without breaking a sweat. Many of the best transfer services will have cold water or beer ready for your trip.

Rent a Car

Renting a car provides the ultimate freedom to explore Tulum and its surroundings. Companies like Europcar and Avis have rental offices at the airport and locations around the Riviera Maya. You’ll find a variety of vehicles to hire and you can expect to pay around $250-$500 per week depending on the car.

Traditional Taxis

You can also opt for a taxi from Cancun International Airport. I would recommend this one as a last resort since prices can be double or triple what you would pay if you prebooked a transfer.

If you’re stuck or just looking for the easiest option after a long flight, taxis from the airport are still a safe and comfortable option. Just make sure to confirm the price before jumping in and don’t be afraid to negotiate if the price starts too high.

ADO Buses

Buses are a popular choice for budget travelers and are usually my top pick if I’m traveling on my own. These aren't your run-of-the-mill buses; we're talking modern, air-conditioned coaches that cost around $12 for a one-way ticket. They depart frequently from various terminals and drop you at the Tulum Centro bus station.

Playa del Carmen and Cozumel Connections

If you're in Playa del Carmen, an ADO Bus is the easiest way to reach Tulum. Tickets are budget-friendly, around $3 for an hour’s journey. Coming from the island of Cozumel? Take a ferry to Playa del Carmen for about $7, then choose from the options above to complete your journey to Tulum. There are currently two ferry companies to choose from: Ultramar and Winjet. Both are comfortable but Ultramar’s ferries are a little newer and nicer while Winjet’s fares are slightly lower.


Colectivos are essentially public minivans that offer a budget-friendly way to get from any point along the highway between Cancun and Tulum. They may lack the glam factor but are pretty reliable.

What to Pack for a Visit to Tulum Pueblo

Let's get down to the nitty-gritty. What should you toss in your suitcase to make the most of your trip to Tulum Pueblo?

Clothing Items

Firstly, you can't go wrong with lightweight, breathable fabrics. Think cotton or linen tops, shorts, and at least one long-sleeved shirt to fend off the evening breeze or the sun. Ladies, throw in a sundress or two. Gents, a pair of khakis wouldn't hurt.

Tulum is a traditional beach destination so you can get away with wearing your normal vacation gear. Keep in mind, though, that Tulum has developed its own style identity over the years. If you want to blend in with the “Tuluminati” as we locals loving call them, you might want to pack your finest boho chic resort wear.


Flip-flops are a no-brainer for the beach, but if you're planning to explore the town or the ruins, more supportive shoes like walking sandals or sneakers are advisable. Heading to a cenote? Pack some water shoes so you don’t end up sliding on some slippery rocks.

Toiletries and Medicines

Sunscreen is non-negotiable (for me at least). Also, pack a small first-aid kit with basics like pain relievers and band-aids. Don't forget any prescription medicines you'll need. You can pick most things up in Tulum Pueblo but isn’t it always the one thing you want that never gets stocked on holiday?

Tech Gear

While it's tempting to unplug completely, most of us need at least a smartphone for photos and navigation. A portable charger might save the day when you're trekking through the jungle with no outlet in sight.

Miscellaneous Must-Haves

Bring a reusable water bottle to stay hydrated and be eco-friendly. Sunglasses, a hat, and a daypack round off the essentials list.

Places to Eat at and Around Tulum Pueblo

Tacos. I've got a hot list for you that’s not just about internationally-recognized dining experiences, but also my personal local favorites around Tulum Pueblo. Whether you're a fan of haute cuisine or prefer your eats straight off a street cart, I’ve got you covered.

Antojitos La Chiapaneca

When in Tulum, you need to check out Antojitos La Chiapaneca for an authentic taco experience. Tucked away in the old town, this gem is famous for its Yucatán-style tacos de al pastor. Don't sleep on the vegetarian options either; they're delish!


Helmed by Chef Claudia Perez Rivas, Cetli offers a gastronomic journey through Puebla. And guess what? The restaurant is so charming, you might want to move in. Decorated with Mexican folk art, it's the perfect backdrop for moles and seasonal treats like chiles en nogada.

Tacos y Tortas El Tio

Located where tourists flock at night, El Tio is your late-night taco heaven. Known for their tacos al pastor and tortas, they offer a robust menu that will leave you spoilt for choice.

Negro Huitlacoxe

Chefs Carolina Noya and Alonso Lara give you the corn treatment you never knew you needed. Think colored corn tortillas, intense green and red salsa, and large quesadillas with Indigenous recipes. It's the real deal.

Taqueria Honorio

Since its viral moment during Noma Mexico's 2017 residency, Taqueria Honorio has been the place to be. Insta-worthy Yucatán-style dishes dominate the menu, from cochinita pibil to tortas de lechón.

La Negra Tomasa

Named after a popular song, this Sinaloan cevicheria is a blend of fun and flavors. The seafood tower is a visual and gastronomic marvel, and you'll be swaying to the beats in no time.

Campanella Cremerie

Craving gelato or a quick espresso? Campanella Cremerie has your back. With flavors like Argentine caramel and Sicilian pistachio, it's a palate-pleaser for sure.

Encanto Cantina

This downtown bar is your intro to Mexican spirits. From mezcal to pox, there's a drink for every mood. Oh, and the garden setting? Super dreamy.

Sabor de Mar

Sinaloa-style seafood towers, aguachiles, and tostadas are on the menu. It's a taste explosion, and each dish is a meal in itself.

Rincon de Jade

Located in Mercado de Tulum, this woman-owned stall serves up regional specialties like albondigas and frijol con puerco. Chef Keily Medina's cooking is straight from the heart.

Las Trancas

Just outside Mercado Publico Ca’axihil, Las Trancas offers chilaquiles and enfrijoladas that are nothing short of a masterpiece. With options from across Mexico, this place captures the essence of Yucateco and beyond.

Your Tulum Pueblo Adventure Awaits

Tulum Pueblo is more than just a detour from the famous beaches and Mayan ruins that usually steal the limelight. It's a treasure chest of vibrant culture, authentic Mexican cuisine, and welcoming locals.

As you venture into this captivating part of the Riviera Maya, know that your experience will be as unique as Tulum Pueblo itself. And trust me, once you discover this lesser-known gem, you'll leave with not just amazing photos but a richer, more nuanced understanding of what makes Tulum truly special.

So, what are you waiting for? Dive deeper into the authentic side of Tulum by planning your visit to Tulum Pueblo today. And while you're at it, don't forget to read about our favorite things to do and see in Tulum.

Written by: Cristal

Cristal Dyer was born in the Caribbean and has spent the last several decades travelling and writing, including several stints in Latin America. Currently based in Australia, she owns and operates her own travel site tofutraveler.com and is an expert travel writer, editor and photographer with a focus on solo budget travel and food tourism. 

All of our content at Tourbase is written by experienced travel writers who have visited all of the locations we recommend. And our review board of local tourism experts ensure that all the information we provide is accurate, current and helpful

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